Over $20,000 raised by staff in nearly four years!
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Lakeland Credit Union Brings Home National Marketing Awards
BONNYVILLE, AB, June 9, 2010 – Amber Hughes, Manager, Marketing and Human Resources was very proud to accept four Achievement in Marketing awards at the event recently in Victoria, BC. Lakeland Credit Union was presented awards for two advertising campaigns, promotions for a staff recognition event and for the 2009 Annual Report. The Report was also honored with the ‘People’s Choice’ award, voted by marketing peers in the credit union system.Achievement in Marketing Excellence (AIME) awards are presented by the Marketing Association for Credit Unions (MACU) and have become the symbol of marketing distinction within the Canadian Credit Union system. The AIME awards showcase the most impressive, effective, and creative marketing and communications seen in the credit union industry.
Chief Executive Officer, Pierre Amyotte said, “We are very pleased that a credit union our size can compete and excel with our marketing initiatives on a national stage. Our members have come to expect an exceptional level of communications to keep them informed of our business operations and promotions.”
Since 1941, Lakeland Credit Union has grown to become one of the most well-respected credit unions with over 12,000 members, 75 employees, and assets under administration of $488 million. With two branches in Bonnyville and Cold Lake, as well as five ATMs and online banking, Lakeland Credit Union is a full-service financial institution. Through profit-sharing with members, investing in local businesses, and supporting community organizations and charities, Lakeland Credit Union is working to make the Lakeland an even better place to live.
Lakeland Credit Union Welcomes New CEO
BONNYVILLE, AB (May 4, 2010) – The Board of Directors are pleased to announce the selection of Pierre Amyotte as the new Chief Executive Officer (CEO) of Lakeland Credit Union.
Amyotte is a finance and accounting professional with 29 years of experience in credit unions and cooperatives in Alberta. Amyotte spent 19 years as the CEO/General Manager at Emergency Services Credit Union in Edmonton. In this role, he was responsible for all areas of Operations, Human Resources, Marketing, Strategic Planning, Policy, Business and Product/Service Development. Recently, Amyotte held key executive positions such as Senior VP, Edmonton Region and Senior VP, Strategy and Innovation with Commonwealth Credit Union.
With a considerable interest in international credit union growth, Amyotte has spent time in Indonesia and Africa providing training to developing credit unions.
The Board is proud that Amyotte will be joining the Lakeland team as the successor to retiring veteran credit union leader, Les Miller.
Donations to Benefit the Community - Bonnyville Health Centre
Lakeland Credit Union donated $10,000 to the Bonnyville Health Centre towards the purchase of Obstetrics and Gynaecology equipment at the 2010 Bonnyville Health Gala fundraiser. Over $175,000 was raised to purchase new technology for advancing women's health in the Lakeland.
This recent LCU contribution now equates to a total of $50,000 to the Bonnyville Health Centre in the last three years.
Lakeland Credit Union Named Alberta's Credit Union of the Year!
Recognized as provincial leader 4 times in seven years!
Bonnyville, AB, April 8th, 2009 - Lakeland Credit Union was recently recognized as Alberta’s Credit Union of the Year for the 4th time in seven years. The distinction was awarded for excellence in financial performance and marketing.
Les Miller, CEO, attributes the success to a combination of factors, “First, the Lakeland region has a vibrant and diversified economy. Second, our members appreciate the benefits of ownership in their financial institution where they see their dollars at work in the
community and share in the success through our Profit Sharing Program.”
Since 1995, when Bonnyville Credit Union and Cold Lake Credit Union amalgamated to form Lakeland Credit Union, over $12 million dollars in dividends and patronage rebates have been returned to member-owners.
Miller went on to say, “The staff deserves the credit. Taking care of our members is important to them. They work hard to ensure our members get good value. Our staff are member-owners themselves and know first-hand what it takes to build loyalty.”
From a financial business perspective, Miller said, “It’s crucial that our rates and products are always competitive to the national financial institutions and our 100% deposit guarantee through Credit Union Deposit Guarantee Corporation can’t be beat.”
Lakeland Credit Union serves more than 10,000 members in the Lakeland region as a full-service financial institution with two branches and four ATM locations. The credit union employs nearly 70 staff and is an active supporter of community events and fundraising initiatives.
Care Wear
The staff at Lakeland Credit Union wear ‘Care Wear’ on Fridays
to raise money for local, non-profit organizations in the Lakeland.
Our recent donation of $3,000 was matched by a corporate donation from Lakeland Credit Union to send $6,000 to the Canadian World Cooperatives for the Haiti Relief Fund.
Since July 2006 , staff have raised thousands of dollars for local groups including the Bonnyville Palliative Care Unit, Dr. Margaret Savage Crisis Centre, MADD of Cold Lake, Bonnyville Boys and Girls Club, Lakeland Humane Society, Bonnyville Victim Services Unit, Special Olympics, Cold Lake Victim Services Unit, Bonnyville Seniors' Drop-in Centre, Cold Lake Senior Citizens Club, Bonnyville Firefighters Association, Dove Centre, Grand Centre Playschool, The Jericho Youth Society, and the Bonnyville & District SPCA.
Care Wear was initiated so that LCU staff could participate in corporate citizenship and give back to non-profit organizations over the course of the year. Each Friday, staff pays $2 to wear a black shirt with the Care Wear and LCU logos to identify the fundraising endeavor.
