Kelly joined LCU in 2020 as the Chief Executive Officer. Kelly has held leadership positions with Credit Unions across Canada and has over 40 years of experience in the financial service industry. Kelly's most recent post was President & CEO at First Ontario Credit Union in Hamilton, Ontario – From 2007 to 2019. With over four decades of experience in cooperative financial institutions as an executive leader, Kelly is committed to the principles of cooperatives and achieving excellent operating results. Kelly has completed the Directors College curriculum and has earned a Chartered Director designation.

Those who have worked with Kelly describe him as confident, cooperative, and dedicated to working with his team. Kelly brings coaching experience at the highest level within and outside the credit union. He is a former Canadian National Team coach, a Board member for the Coaching Association of Canada, and was also named National Aboriginal Coach of the Year in 2005 (Kelly is a certified Métis citizen).

Kelly recently published Choices: Your Life is What You Make. The book outlines his personal lessons learned in his financial and private life, and the decisions regarding those lessons that have helped him navigate the world around him.

Throughout her 30-plus year career at Lakeland Credit Union, Shirley has worked in and overseen several departments, including deposit, IT, operations, audit, marketing, and HR. As our current Vice President of Finance and Risk, Shirley manages a team of 5 and oversees LCU’s financial performance analysis and results reporting. She is part of the executive team that sets the general direction of LCU. Shirley is committed to being a motivational mentor and coach, drawing from the examples of strong leadership she has experienced in her career. Always one to keep learning, Shirley has earned Fellow of the Credit Union Institute of Canada (FCUIC), Mutual Fund, Branch Compliance Officer, and CCE (Certified Chief Executive) designations. She is also trained in the Effective Handling of Crisis & Trauma Incidents. Shirley enjoys the outdoors and time spent with family, and one of her life goals is to write a book.

Ronda joined LCU in 2010 as a Consumer Lending Manager, furthering her lifelong career in the financial services industry. She was subsequently promoted to VP Member Services, and then to her current position as Vice President, Credit. As part of our executive leadership team, Ronda provides overall strategic direction to the organization and manages the retail banking team to deliver superior member service. Her team describes her as an empathetic, patient, and approachable leader. She’s worked in nearly all of the positions she now manages, and that gives her an understanding and respect for each role. Ronda has a passion for creating strong relationships, both with members and staff. She feels like she can make a difference in the lives of her members and her staff, and to Ronda that’s what makes coming to work worth it.

The knowledge that he can make a positive impact in the lives of members and staff has kept Randy motivated in his multi-decade financial industry career. Randy has a Master’s degree in Management in Co-ops and Credit Unions and a Credit Union Development Educator designation. In his role as Vice President of Member Services, Randy helps with the strategic leadership and oversight of our sales and service departments. Prior to joining Lakeland Credit Union in 2019, Randy filled a span of positions across the financial services sector. He has also worked as a foreign consultant helping credit unions in the UK optimize their operations. He puts his education and extensive experience to good use as he strives to help staff grow through conversational coaching and mentoring. Randy is a passionate advocate of the co-operative business model and of credit unions in particular. He recognizes and values that credit unions look out for the financial welfare of the community as a whole.

Susan Urichuk-Roth joined CFB Cold Lake Savings and Credit Union in 1985, before it underwent a series of mergers to eventually become Lakeland Credit Union. She worked her way up through various positions from loan clerk, to lender, supervisor, and to her current post as Assistant Manager of Consumer Lending. Susan’s many members are happy to refer her to their networks, citing her strong work ethic, professionalism, and helpful nature.

When Noella finished high school in 1977, she was delighted to land a job with Lakeland Credit Union. It was a natural choice given that her father was one of the original board chairs of LCU, and her grandfather founded a French language and culture co-operative. Noella started her career as a teller, and as was the standard, she would process all calculations manually. She has worked in the clearing department, as a member service representative, as a front line supervisor, and more recently, she has been keeping our members and staff happy as the Manager of Member Service in Bonnyville. She manages a team of 12 staff who know her to be a great mentor, and a caring and respectful boss. Members appreciate Noella’s depth of service and respect her advice. Noella maintains an open door policy with members and staff.

Phone: 780-812-3654 Bonnyville, AB

Born and raised in Bonnyville, Tyler knows The Lakeland, and all the opportunities that are available to residents who call this region home. He values trust above all, and the members he assists rave about his fresh and honest financial perspective. When he is not in the office, Tyler is either golfing or fishing in one of many lakes in The Lakeland. From working as a front-line staff to the commercial business department, Tyler has worked in several departments at Lakeland Credit Union.

With such experience, Tyler can anticipate members' needs and provide creative solutions. Tyler holds a Bachelor of Commerce degree from MacEwan University and returned to The Lakeland to continue his career.